At the end of the day, it all comes down to creating valuable content. Whether you’re looking to build industry knowledge, be seen as an expert, or attract new audiences, your content should accomplish your marketing goals. And the best way to create powerful SEO-friendly content that speaks back to search queries by optimizing it beforehand is using the nine simple steps below.

SEO-Friendly Content & Bring Value

Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content. With these nine simple steps outlined, you can create optimized SEO-friendly content and begin to see a difference in audience engagement and conversion rates.

SEO-Friendly Content & Bring Value

Step 1: Get Your Domain or Subdomain Name

Before you can optimize your site’s content for search engines, you’ll need to pick a name for your site. This is also a great time to think about your site’s overall branding. Choose a name that reflects your brand and is easy for users to remember. It should also be short and sweet, like the content you’re creating.

Step 2: Choose a Platform

You’ve decided on a name for your site and crafted some content, so it’s time to start planning for the best place to publish it. When it comes to your site’s home, you have multiple options. You can publish a static site that uses a content management system (CMS) to build and maintain your site’s content or a blog that’s supported by a CMS.

If you opt for a static site, you can use your preferred CMS, but it’s not necessary. In this case, you’ll simply need to upload the content to your server.

Step 3: Choose a CMS

Once you have a static site, you can use a CMS to build and maintain your site’s content. The most popular CMS is WordPress, which is easy to use and will make managing your site a snap. However, if you want to publish your site using a CMS, there are several to choose from, including Drupal, Joomla, and Magento.

Step 4: Create a Site Map

A site map is a navigational tool that lets users navigate your site without using a menu. By creating a site map, you’re helping users to find content faster and improve the overall user experience.

Read also: 5 Ways To Get Blogging Success.

Step 5: Write Your First Post

After you have a platform and a CMS in place, you can start publishing your content. Writing your first post should be a breeze if you have the right tools. If you’ve used a CMS before, you may be familiar with the process of adding content to a post. If not, you’ll find the process easy to learn.

Step 6: Use the Right Metadata

Metadata, also known as rich metadata, can make a big difference in your site’s SEO. Metadata includes things like your title, meta description, and keywords. For example, a site called “Air Conditioning Repair in Miami” may have the following metadata:

Title: Air Conditioning Repair in Miami

Meta Description: Best Air Conditioning Repair in Miami

Keywords: air conditioning repair, Miami, best, air conditioning repair in miami, air conditioning repair in miami

Step 7: Use Schema Markup

Schema markup, which is also known as structured data, is a way to add structured information to your content that’s used by search engines. The markup includes details like a page’s name, the number of pages, the author of the page, the page’s title, and the page’s description.

Schema markup can be added to a page’s content using a CMS or a plug-in.

Step 8: Create a Robots.txt File

A robots.txt file is a file that’s used by search engines to help index your site. Search engines crawl the content on your site and use the robots.txt file to tell them what pages and URLs to crawl.

You can find the robots.txt file in the root directory of your site.

Step 9: Add an XML Sitemap

An XML sitemap is a file that tells search engines what pages to crawl. This file will be used by search engines to crawl your site. You can create an XML sitemap by simply uploading the file to your server.

Step 10: Add a 404 Error Page

If a user navigates to a page on your site that doesn’t exist, you can add a 404 error page. A 404 error page helps search engines understand that the page isn’t there and will redirect the user to another page on your site.

Step 11: Add a 404 Redirect

A 404 redirect is a page that you can add to your site that redirects a user to another page on your site. This can be helpful if a user tries to access a page that doesn’t exist.

Step 12: Add 301 Redirects

If you’ve added a 404 redirect to your site, you may have a redirect loop. A redirect loop occurs when a user tries to access a page on your site and ends up on a page that’s redirected to the original page. This can be frustrating for users and can hurt your SEO. To prevent redirect loops, you can add a 301 redirect.

A 301 redirect is a permanent change that tells search engines that a page has been permanently moved. This helps your site appear higher in search engine results.

Step 13: Add an H1, H2, and H3 Tag

Adding the appropriate H1, H2, and H3 tags can help search engines understand the structure of your content.

Step 14: Add a Robots Meta Tag

Adding a robots meta tag to your site’s header helps search engines understand how to crawl your site.

Step 15: Optimize Images

Optimizing images is an important part of any SEO strategy. Using a CMS or a plug-in, you can add keywords to images and optimize them for SEO.

Step 16: Add a Favicon

A favicon is a small image that appears on the browser tab for your site. Adding a favicon can help search engines understand that your site is a legitimate site.

Step 17: Add a Google+ Badge

A Google+ badge can be added to your site to help Google users know more about your site. Google’s badge has a blue check mark that shows when a site is verified.

Step 18: Add a Google My Business Page

A Google My Business page can help your site appear higher in search engine results. To add a Google My Business page, go to https://mybusiness.google.com/register.

Step 19: Add a Google Search Console

A Google Search Console account can help you see how your site is doing in Google search results. To create a Google Search Console account, go to https://www.google.com/webmasters/tools.

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